Home insurance has been priced too cheap over the past 30 years and now companies are wising up. To think you can buy a policy to cover a $300,000 home for under a $1,000 a year is not financially sound for the company side. Plus, consumers are uneducated in the ways personal insurance. They tend to compare it to health insurance where everything possible is turned in as a claim and once you have met your deductible then you are playing with “house money”. That’s not the way it works for auto and home insurance and consumers are going to learn the hard way when they can’t get their million dollar home insured anywhere but the sub standard market (and the prices is double and triple what they are paying now).